Brioche
Beneath the apologetic differentiation between ‘movies’ and ‘film’ gets swept all the blatant prejudices of bourgeois guilt. Nothing smacks of bad faith so much as the phrase ‘guilty pleasure’.

Rationalizing baser indulgences must remain a furtive maneuver under the watchful eye of intellectual vanity. For this reason, having one’s cake and sanctimoniously eating it too takes a distinctly moralizing tone. Enjoyment is tethered at one end to the evenhanded appeal of righteous populism and at the other to the condescension of knowing better. As with all moralization, making such vulgar allowances requires sympathetic ears, preferably the ears of those who require the same circuitous validation. The sermon of the everyman gives special permission for that which the unsure and insincere dilettante regards as a little tyrant of conscience: taste. Policing every desire, then, this bourgeois guilt separates pleasure from aesthetics, the activity of enjoyment from the activity of thinking, and thereby derives from a fundamentally unreflective attitude a sense of intellectual smugness. So it is said: a Bergman or an Antonioni may be truly great, but never have I enjoyed myself so memorably as during that forgettable romantic comedy.




